Not Only The Opening Ceremony, Chinese Textiles Shine at The Paris Olympics!

Table tennis player Ma Long (center), the flag bearer of the Chinese sports delegation, waves the national flag before the opening ceremony in Beijing, July 26, 2019. Xinhua News Agency reporter Cao Can photographed

     The world's attention to the 2024 Paris Olympic Games has been at 19:30 local time on July 26 (Beijing time 27 1:30 am) in Paris Seine River opened the curtain, as a textile country, what Chinese textile figure in the Olympic Games?

Chinese suit, Made in Zhejiang!

     This Olympic Games, the Chinese national team and accompanying officials of the dragon scale element standing collar long-sleeved shirt, the Chinese national swimming team appearance uniform, the host French athletes a running suit and the volunteer clothing of this Olympic Games, fabrics are from a sports fabric manufacturer in Haining - Zhejiang Dewei Technology Co., LTD.

     "For the Paris Olympic Games, we supplied six functional fabrics with a total length of more than 40,000 meters to two sports brands at home and abroad." Company R & D center associate manager Xuan Dian-wei introduced. 

     It is reported that in January this year, the brand put forward the intention to cooperate, hoping to create lightweight, breathable fabrics for the Paris Olympic Games related clothing, Dewei technology immediately established a 15-person project to promote. Among them, the fabric of the Chinese national swimming team's appearance suit also needs to have functions such as quick drying and warm. It took nearly three months to develop the required fabric. Skin with velvet, the outer layer is smooth, not only soft texture, but also strong water absorption function. "After the water drops on, less than 1 minute all volatilized." "Mr. Xuan said. 

     Not only functional "pull", the fabric provided by Dewei Technology to the Paris Olympic Games also has a unique attribute - environmental protection. "Our fabrics are made from recycled yarn, which is made from recycled materials such as coke bottles and used clothes." "He said. 

     It is reported that the Paris Olympic Games is not the first time that Dewei technology has served a sports event. In the company's product exhibition hall, there are preserved the 2008 Beijing Olympic torchbearer clothing, the 2022 Beijing Winter Olympics indoor medal wear of the Chinese sports delegation, and the Hangzhou Asian Games last year indoor medal wear of the Chinese sports delegation.

Dewei Technology has participated in the Olympic Games, Asian Games clothing

     Hu Xiaochun, director of the marketing center of the company, said: The reason why Dewei technology's fabrics can gain the trust of the brand and frequently board the stage of the sports event is inseparable from the company's long-term efforts. "Colombia, Adidas, Decathlon, Carhart, Anta, Fila and other well-known sports and outdoor brands at home and abroad are our long-term partners." Hu Xiaochun said that in 2011, as outdoor sports gradually became a new trend, some foreign outdoor brands came to China to choose supply chain manufacturers, the company seized the new market expansion opportunities, and successfully "hand in hand" with a number of outdoor sports brands. At the same time, on the basis of ensuring product quality, Dewei Technology also attaches great importance to product development. In 2023, the company's research and development expenses accounted for 5.6% of sales revenue. "We are a national high-tech enterprise and have been continuously researching and developing all kinds of functional knitted fabrics and composite fabrics." Research and development center associate manager Xuan Dian-wei said that the company's future research and development goal is still aimed at lightweight sports fabrics, hoping to let the wearer enjoy the comfort of technology.

Dewei Technology has participated in the Olympic Games, Asian Games clothing

The new brand of domestic products has entered 

the Olympic Games for the first time

     It is worth noting that on the marketing field of the Olympic Games, young new consumer domestic brands began to appear. 

     Recently, the domestic brand Moxun MOUTION, which is focused on sun protection clothing and "bare legs" tights, announced that it has become the official partner of the China National sailing Team, and will customize a series of professional sun protection equipment for the members of the China National sailing team. 

     Moxun is the only clothing brand in the partner column of the official website of the Chinese Windsurfing Association.

Photo source: Moxun official Weibo

     According to official and public information, Mo Xun entered Tmall in 2019, and the main product at that time was "bare leg artifact"; In 2021, we will start to launch sunscreen products, focusing on original yarn sunscreen clothing. In a few years, Moxun has achieved the relative head position of the subdivision categories of each e-commerce platform. In the winter of 2023, the sales of Moxun's hot bare leg socks on Tmall exceeded 1 million pieces; According to the "Douyin 2024 Sun-protective clothing Market Trend Insight Report" released by Qi Fei Observation, Moxun also ranked on the top 20 list of sun-protective clothing sales on Douyin and Tmall in 2023, ranking first in the Douyin list with sales of 410 million yuan, ranking fifth on Tmall with sales of 150 million yuan. 

     In early 2024, Jasmine collaborated with British designer brand ROKSANDA to launch a joint collection, and took the collection to the London Fashion Week runway, and then took the collection and the brand's new spring/summer sun protection on the Shanghai Fashion Week runway. At the same time, Mo Xun also officially announced the brand's "fashionable light outdoor spokesperson" Wu Xin and Greater China brand spokesperson Dong Jie. In addition, Moxun has also tried to output in-depth content, starting to launch an interview column in 2024. In July, Moxun opened an exhibition space called "Moxun Light Outdoor Laboratory" in Shanghai.

     Obviously, rely on explosive products from the fine classification of the network born brand Mo xun, is planning a wider road for the future.

Multiple new technologies in one!

Netherlands' humbled 'by advancing Cowboys

     DENHAM is a world-renowned high-end denim brand, headquartered in Amsterdam. DENHAM is the official partner of the Dutch team for the opening and closing ceremonies and has designed all the uniforms for the Dutch team for the 2024 Olympic and Paralympic Games in Paris. 

In DENHAM's area of expertise in Denim, it uses Kinetic Denim fabrics to create exclusive functional denim jackets and functional denim trousers for the Dutch team. 

     DENHAM used the new concept of "functional tannin" to create a complete set of uniforms for the Dutch team at the Paris Olympics. 

     Kinetic Denim uses a hybrid, versatile denim fabric developed by Guangdong Qianjin Denim Co., LTD. (" Qianjin Denim "), which not only weighs six ounces, but also has 360-degree elasticity, while incorporating new materials such as the temperature control technology of empty pulp, aerogel yarn and hollow structure of the Kraft fiber.

     This high-tech fabric has excellent comfort, breathability, moisture absorption, quick drying and durability, and can give clothing lightweight, anti-static, anti-UV, anti-odor and other functions, which is not only perfect for Dutch athletes competing in the Paris Olympic and Paralympic Games, but also for their daily wear.

     Wang Zongwen, general manager of Forward Denim, said: Forward denim has been in the denim industry for more than 30 years, serving many brands and apparel manufacturers around the world, but this is the first time that she has been invited to develop fabrics for the Olympic team uniforms, and she is very excited. "The requirements of this fabric development are very high: not only to retain the three-dimensional texture of traditional denim fabrics, but also to break through the limitations of traditional fabrics." At the same time, in addition to the performance to meet the requirements of light, stiff, moisture absorption, quick drying, breathable, the fabric texture must also be unique, and meet the requirements of environmental protection and low carbon."

     Through trial and error, the Forward Cowboys achieved several key breakthroughs.

     For example, in terms of weight, thanks to the comprehensive use of the original hollow structure of Wiener fiber and aerogel fiber, it is lighter and lighter, only about 5.5 ounces, which is 200% lighter than traditional denim fabric.

     In terms of structure, the structure of Wafer fiber wafer wafer has a moisture absorption rate three times that of traditional cotton. The Olympic Games is held in July and August, the temperature is relatively high, the thermal insulation properties of Wafer fiber, so that athletes wearing jeans do not feel stuffy.

     The application of aerogel fibers was also a major breakthrough. It is made up of more than 80% air and is the least dense solid material known on Earth, only 1/6 the density of standard air. In addition to its feathery lightness, aerogel also has antistatic properties, as well as superior water management capabilities. On the white fabric, a new material that mimics the light reflected by silver ants is also used to achieve super anti-penetration.

     In the fabric texture, forward denim has also successfully achieved its uniqueness. "Our requirement for ourselves is that this texture must be never applied in denim fabric before. After repeated research, we made a unique texture in this denim fabric, so that people are bright and novel, and the fabric is quite shaped, which is easy to shape and wear comfort." Wang Zongwen said.

     At the same time, Forward Denim integrates sustainable elements into fabric design, including the use of zero-carbon tencel fibers and liquid indigo dyes, with a significantly lower environmental impact compared to traditional dyeing methods.

     In short, the comprehensive use of a variety of pioneering technologies, advanced denim developed a mixed double fabric fabric, with light, breathable, soft, taking into account the toughness of denim, but also easy to care for many advantages, "DENHAM is very satisfied with this, is used in the Netherlands more than 1,000 athletes and entourage uniforms production." Wang Zongwen said that this cooperation is also another important expansion of the application field of denim fabrics by both sides, which can not only meet the strict requirements of top sports competitions, but also provide practical daily use, opening up a new application scenario for outdoor denim.

Chinese brands sponsor the Afghan Olympic team

     The outdoor equipment company "Range Rover World" from Huangshan City in Anhui province delivered security clothing for the 2024 Paris Olympic Games to France and signed a contract with the Afghan Olympic Committee to deliver equipment to the Afghan delegation for the 2024 Paris Olympic Games.

     ALIMI ABDUL WAKIL, Deputy Secretary General of the Afghan Olympic Committee, said: "In the face of the country's unstable situation and limited economic conditions, it is undoubtedly a great and difficult task for Afghan athletes to stand on the international stage and participate in the highest level of competitive competition in the world such as the Olympic Games. Just as we were worrying about sports equipment for the competition, the Range Rover World showed up to help. Thank you to Range Rover, thank you to the people of Huangshan, thank you to the people of Anhui, thank you to the great China."

     It is understood that the world is a well-known outdoor sports apparel brand enterprise in Huangshan City, as early as 2022 signed the China National bowling team, the China national tennis team, the China national hurling team, the China national Rattan team, the China national cricket team and other five national teams, sports equipment has been delivered, and has been unanimously recognized.

     At present, Range Rover World is the second largest sports brand sponsoring the national team, second only to Anta.

     Good textiles can not be separated from professional looms, Lenado's products sell well in domestic and foreign markets, no matter what kind of loom you need, we can help you customize production.

     Lenado is professional, focused and full of innovation. With an area of more than 80,000 square meters of production base, can produce 6,000 loom. Has been deeply in the loom industry, integration of production, research and development, sales, after-sales service package quality service system, with a highly educated management team and research and development team. Our products are rapier loom, air jet loom, trademark loom, carpet loom, water jet loom, etc., suitable for 99% of the textiles on the market. Send us the scale and demand of your textile production, we will arrange the fastest delivery for you. If you want to buy looms, click on the business card below to talk about us.